Close your eyes.; Think of the word jean.; Now open your eyes.; Our 501® model came to your mind, didn't it? With our classic straight cut and iconic style, all jeans today are inspired by 501s.; These jeans, admired all over the world, were first produced by Levi Strauss (himself!) in 1873.; And they have never gone out of fashion to this day.; And they will never go out of fashion from now on.; 100% Cotton