Close your eyes. ; Think of a "jean"; Open now. ; It was 501®, wasn't it? This model, literally the ancestor of all jeans, has been embedded in the world's collective cortex since it was invented by Levi Strauss (himself!) in 1873. It has never gone out of fashion until now. ; It will never pass. ; The original blue jeans since 1873 A blank canvas to express yourself Iconic straight cut and signature button placket;