Soft cotton sweater, ideal for sensitive baby skin. Stand-up collar with quarter zipper. Long sleeves. Iconic Brannan teddy bear embroidered on the chest.Straight cut. Meet Brannan the Bear, who has been Gap's mascot for over 20 years. Only the softest and softest children's clothing is marked with a small teddy bear mark. Try the softness and softness of the selected materials and give your baby comfort all day long. Brannan the bear is here for you.